I help technical founders build product teams that ship without them.
You're stuck in execution, triaging feedback, unblocking engineers, making every call. You need to be thinking strategically. Instead, you're constantly course-correcting.
The reason: Your judgment doesn't scale yet.
I help you build product management capabilities where needed, establish product systems and lightweight processes, and coach you to gain clarity on strategy & roadmap and how to translate it for engineering.
or reach out to alex@alextacho.com
About me
Product leadership at CodeShip (acquired by CloudBees), Leading and building platform products at CloudBees. Fractional product leadership at Stellate. 12+ years in DevTools, SaaS, and B2B, technical products with technical founders.
The Judgment Bottleneck
Your team is growing. Your product is working. You have active users. And the pressure to ship the right thing, to learn fast, get wins and prove traction has never been higher. And you're stuck heads down in execution.
You need to be thinking strategically about what bets to make. Instead, you're spending your days unblocking, clarifying, course-correcting. Instead, you're caught in patterns you can't quite escape.
You are the bottleneck if:
Decisions route through you constantly
Engineers wait on you for direction
You spend 60%+ of your time in execution, not strategy
Customer signals pile up with no clear system
Strategic thinking happens late at night, if at all
From Founder-as-Bottleneck to Strategic Product Leadership
You operate strategically, not reactively. Your calendar isn't full of unblocking sessions. You're thinking about customers, bets, and direction, not project managing.
Your team ships without waiting on you. Engineers make confident decisions within boundaries you trust. "Check with the founder" isn't the default.
Product decisions have a system. Customer feedback, sales requests, and market signals flow into a process. You learn quickly while being able to defend your roadmap.
The goal isn't to remove you from product decisions, it's to get you operating at the right level. You're making strategic bets, not managing tickets. Your team is empowered with judgment, not waiting for direction. And product decisions move fast because the right systems exist.Engagement Models
Advisory
For founders who need a strategic partner, not a full-time hire.
2-4 sessions per month
Async support between sessions
Framework development tailored to your context
Sounding board for tough product calls
Fractional Product Leadership.
For teams that need hands-on leadership for a fixed period.
Embedded Head of Product role
Product process implementation
Team mentoring and coaching
Product leader hiring support when you're ready
How I think about this
Most founders don't need more process. They need their product judgment made explicit and shared. I call this the judgment bottleneck: as complexity grows, every decision routes through you. You get pulled deeper into execution exactly when you need to think strategically.
What I actually do:
Untangle your roadmap so it reflects real priorities
Structure inputs (customer feedback, sales, metrics) into a system your team can run
Build decision frameworks so engineers ship without waiting on you
Coach toward autonomous execution
I don't install heavy process. I build the minimum systems your team needs, then get out of the way.
Let's Figure Out What You Actually Need
Book a 30-minute discovery call. We'll diagnose what's happening, what would help most, and whether working together makes sense.
or reach out to alex@alextacho.com